Rebecca's Work
Marketing Strategy
Creation and development of creative marketing strategies and promotional campaigns to achieve business objectives and revenue goals for companies. Brand presence through various digital channels: digital, social media, paid ads, email, video, media kits, and more.
Social Media
Creation and implementation of social media campaigns. Includes paid advertising, funnel tracking, google analytics, custom audiences, graphic design,
Social strategy, community management, social analytics, paid ads, competitor analysis, influencer outreach, lead generation.
Content Marketing
Any effective marketing strategy must include an effective content strategy. Working hand-in-hand with you, we will develop a media-rich strategy to reach your target market. Then I will promote that content both on-page and off so we can position your brand effectively.
Any sound strategy will encompass a data-driven approach, deep analytics, and social listening.
Branding, copywriting, web content management, graphic design, and photography are skills I bring to the table.
Specialties
Community Advocate/Influencer Outreach
High-touch process of brand building by getting entrenched with the community and creating real relationships that turn into community advocates, brand champions and sales.
Influencer marketing has grown beyond a high-follower Instagram account tagging your brand. Businesses of all sizes can benefit from an Influencer marketing program that identifies and works with high-value partners on social media, all while measuring ROI.
Technology Focus
8+ years working in the technology sector, focusing on cloud computing, networking, security, artificial intelligence, virtual/augmented reality.
Data Science & Advanced Analytics
From onsite analytics, data collection and tagging, to testing, statistical analysis, and multi-channel attribution; I take complex data sets and transform them into tangible solutions for our client’s most demanding marketing challenges. I work directly with stakeholders and focus on accelerating business decisions around budgeting, targeting and optimization. I strategize to elevate a brand’s competitive advantage. I believe transparency of both data and workflow are keys to long term trust and client success.
