Rebecca's Work

Marketing Strategy

Creation and development of creative marketing strategies and promotional campaigns to achieve business objectives and revenue goals for companies.  Brand presence through various digital channels: digital, social media, paid ads, email, video, media kits, and more.

Social Media

Creation and implementation of social media campaigns.  Includes paid advertising, funnel tracking, google analytics, custom audiences, graphic design,

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Social strategy, community management, social analytics, paid ads, competitor analysis, influencer outreach, lead generation.

Content Marketing

Any effective marketing strategy must include an effective content strategy. Working hand-in-hand with you, we will develop a media-rich strategy to reach your target market.  Then I will promote that content both on-page and off so we can position your brand effectively.  

Any sound strategy will encompass a data-driven approach, deep analytics, and social listening.

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Branding, copywriting, web content management, graphic design, and photography are skills I bring to the table.

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Community Advocate/Influencer Outreach

High-touch process of brand building by getting entrenched with the community and creating real relationships that turn into community advocates, brand champions and sales.

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Influencer marketing has grown beyond a high-follower Instagram account tagging your brand.  Businesses of all sizes can benefit from an Influencer marketing program that identifies and works with high-value partners on social media, all while measuring ROI.

Technology Focus

8+ years working in the technology sector, focusing on cloud computing, networking, security, artificial intelligence, virtual/augmented reality.

Data Science & Advanced Analytics

From onsite analytics, data collection and tagging, to testing, statistical analysis, and multi-channel attribution; I take complex data sets and transform them into tangible solutions for our client’s most demanding marketing challenges. I work directly with stakeholders and focus on accelerating business decisions around budgeting, targeting and optimization.  I strategize to elevate a brand’s competitive advantage.  I believe transparency of both data and workflow are keys to long term trust and client success.